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The kingdom of happiness inside tony hsiehs zapponian utopia aimee groth on amazoncom free shipping on qualifying offers fearless gonzo journalism an insiders look at the enigmatic and successful ceo of zappos tony hsieh. How to create happy employees who are enthusiastic supporters of your brand. Zappos is depending on customer service as marketing trusting that the intimate engagements theyre having are enough to cement the loyalty of the customers on those calls and ensure that word . All content provided on the beyond the box blog btb blog is for informational purposes only and does not constitute a recommendation or an endorsement of any products services activities views or individuals featured